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In Conversation with Reena Simon

Unveiling Our New Kitchen Collection

Reena Simon pictured in the collaboration display kitchen

I’m Reena Simon, and I couldn’t be more thrilled to share the exciting news about my collaboration with The Main Company. We have come together to create an exclusive kitchen collection that’s been a labour of mutual love, blending my passion for Scandinavian design with their expertise in crafting custom kitchens.

For those who know me from my Instagram, @hygge_for_home, or through my journey as a published author and designer, this collection is a true reflection of my design philosophy. It’s all about natural materials, timeless aesthetics, and the cosy warmth of Scandinavian décor.

We focused on three key elements: solid oak surfaces, fluted detailing, and a floating island design. Each piece is designed to be adaptable, offering endless possibilities for any project.

The Main Company is renowned for their ability to create bespoke, customisable kitchens, and our new range is a testament to their craftsmanship. 

collaboration display kitchen located in London

Materials Matter: Solid Oak 

One of the guiding principles behind this collection is longevity, which is why I chose oak as the primary material. Whether it’s the classic solid oak or the striking white-washed oak, the goal was to showcase the versatility of this beautiful material. Oak’s natural imperfections make it ideal for creating kitchens that are warm and inviting. Additionally, the oak can be tinted in various washes, offering exciting possibilities for individual expression. 

collaboration display kitchen located in London

Fluted Detailing: A Sensorial Experience

One of the standout features of this collection is the fluted detailing. From open shelves to glass-fronted doors, these tactile elements add a sensorial feeling to the design. Drawing from Art Deco as well a Scandinavian influences, fluted and reeded features bring a timeless quality that fits seamlessly into both modern and traditional kitchens. 

collaboration display kitchen located in London

Floating Island

The island in this collection is designed to look as if it’s floating, sitting gracefully on visible legs. This concept adds visual interest and depth to any space, making it suitable for both small homes and larger properties. It’s created to feel like a free-standing piece of furniture, adding a unique touch to your kitchen.

collaboration display kitchen located in London: fluted details on the floating island

Sustainability and Quality

Sustainability is at the core of The Main Company’s ethos, and it was crucial for me to incorporate this into our collection. We’ve used high-quality materials to ensure the designs offer longevity and celebrate classic materials. This collection is not about fleeting trends but about creating something timeless that can be enjoyed for generations to come. 

collaboration display kitchen located in London: close up of bespoke draws

A Word from Alex 

Alex Main, Director at The Main Company, shares my excitement: “We are delighted to launch this new collection with Reena. Her dedication to natural materials and timeless design has resulted in a tactile, layered kitchen design that works beautifully in any home. We have even more exciting additions coming later this year.”

See It for Yourself

I invite you to explore the Reena Simon x The Main Company collection at their London showroom in Islington. This collaboration has been a journey of creativity and passion, and I can’t wait for you to experience the timeless beauty we’ve created.

Our Journal

Delve into our world with the Journal and discover a closer look at our latest kitchen projects, trends to embrace in the kitchen and the inspirations behind The Main Company lifestyle!



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