The Brief
Jamie Oliver in feel, rustic reclaimed, very rubbed back paint finishes, mixed materials, functional for staff movement and work processes, comfortable but not for too long for customers, and to stand out as completely different from anything or anyone else.
Our First Meeting
Toni from Deli Med, Toni Cakes and More and Meat Me Wrap Me, what a character.
You would think he is Italian, he is actually Swiss, so change your concept immediately of the Swiss apparent reserve after meeting him, absolutely not reserved, completely driven by passion, such passion for food and taste, image, pleasure for consumer experience, motivated by being bigger, better and tastier than any competitor.
Toni normally has a stand at any given show in the UK, from Suffolk Show to the Great Yorkshire Show and that is where he literally tripped over us in 2015. We have a large stand on a prime location at The Great Yorkshire Show and Toni, rushed by on a mission, who was caught short by the ‘Bistro Table’ at the front of our stand, he actually stopped in his tracks. The rest is history.
The ensuing times we communicated were both in a variety of mediums and also locations.
Take the napkin drawings at a motorway service station, unfortunately northbound and southbound not understood. The various meetings at Carluccio’s in the Milton Keynes Shopping Centre, spreading plans across the table for hours and only drinking one expresso. The meetings at our showrooms in North Yorkshire, more drawings on paper bags this time, but closer each time to the end goal.
In the interim we designed a unit at the bottom of an escalator, this included a real work of art for the Deli Med logo in steel. This did not proceed as the Shopping Centre management chose another company to have the location.
We created many CAD drawings and Sketch Up drawings to get to the end result, it was a long process, we absorb these costs as we believe our customers are loyal and also innocent to the amount of work created in the lead up to the end result, the finale and complete satisfaction of a job very well done.
What was that end goal?
Sublime and sinking into a restful area in an otherwise hectic Shopping Centre delivering an excellent experience in take away gastronomy coupled with a space allowing communication, charging of phones and personal contact, a drink both alcoholic and not and sustaining food.
Toni is both generous in his character as he is in his portions; this is where he stands out in any show. We needed to work with the companies he chose for the refrigeration units needed for the display of his amazing display. This was a complex process but we did achieve the end result.
Fitting the last unit in the Milton Keynes Centre was as interesting as the first, working overnight from 8pm to 8am was brutal, this lasted for 2 days. The fitters had jet lag for a long time after the fit, it is a really hard installation.
The Meat Me Wrap Me Bistro is located at Unit 4 Silbury Arcade, centre:mk, Milton Keynes.
Want to see further images of this project? Check out Commercial Project 16.
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